What is Pay Per Clicks?

A Pay Per Clicks campaign, or PPC for short, is a process that can be used to gain traffic to a website by purchasing ads on search engines such as Google, Yahoo or Bing. That will appear when chosen keywords are searched. It is sometimes referred to as CPC (cost-per-click) campaigning, because most search ads are sold on a cost per click basis. A PPC campaign is often a very useful way of generating a lot of traffic on a new website/ business.

Hows does it work?

Pay Per Clicks works by creating an advert for your business, that may include you website address, telephone number etc and a few keywords that describe your business. The next process will be to plan a range of keywords that will call your advert and to choose a price that will be paid once your chosen ad is clicked on. Once one of the chosen keywords is typed in by a potential customer your businesses advert will appear done the right hand side or at the top, also known as a sponsored link, of Google, Yahoo or Bing results page. Also there is a chance that your ad will appear on other websites that display search engine ads. We use a range of tools that will help plan the best keywords to use that will generate the most amount of business. The ad will appear higher up the page the more money you are prepared to pay for every time your advert is clicked on.

When to use a PPC campaign?

A Pay Per Clicks campaign is a very useful tool to use if your businesses website is just starting out, as it allows you to get noticed while your organic search engine rankings grow over time. We also optimize websites, new and old, to allow your businesses website to grow organically, which basically means that you will appear higher up search engine results pages, without paying every time a potential customer clicks on your website.

What we offer?

We offer a range of Pay Per Clicks management solutions to help generate the maximum amount of traffic /customers to your website. If you are interested or would like some advice on how a Pay Per Clicks campaign can help your business grow online please feel free to get into contact with us on 07842456303, or email us on info@digitalbra.com. Also don’t forget to follow us on our social media web pages for regular new and promotions.